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All the best ideas at Lily Blanche come from our customers. We have a lovely group of followers on Facebook who provide really great feedback for the business so when our customer, Heather Urbanczyk, asked about matching earrings and bracelets for our bestselling Memory Keeper Locket, our design team got their sketch books out.
The Memory Keeper Locket is a really unusual piece of jewellery in that it takes six photos. It is based on a vintage design, inspired by the jewel box of my grandmother Lily Blanche Sheridan. Because it is so special, we had been stumped in the past when we had thought about adding to the collection. We didn’t want anything gimmicky or anything that would diminish this unique locket.
The bracelet and earrings had to be lovely to wear with or without the Memory Keeper Locket, they had to be elegant and they had to pass the Lily Blanche quality test. As our customers know, we use a very high quantity and quality of precious metal in our jewellery. This gives it an “heirloom” quality and means that pieces will last.
We had a very successful brainstorming session in which we took as the starting point for the collection, the motif at the ends of the Memory Keeper. It is decorative and pretty and looked great when we reduced the scale of it to make it into a link for the bracelet and a button for the earrings.
From there, it was simply a case of building a repeat design. We made a prototype and we were really delighted with the way it turned out. We made the backs of the bracelet links smooth so that that bracelet can be personalised with engraving and added an extension chain so that the bracelet will fit wrists up to 9.5 inches. We also send the bracelets to the Edinburgh Assay Office for testing and hallmarking so that our customers have a guarantee of quality. If you like stud earrings, these are great. They are really eye-catching but incredibly easy to wear. We love pieces which work for every day but are good enough for special occasions and these fit the bill perfectly.
After testing the bracelet, we added an integral extension chain which takes the bracelet length from 8 inches to 9.5 inches and so will fit most wrists. Then we put them into production and the first batch of Memory Keeper bracelets and earrings is now available online in sterling silver, gold, rose gold and white gold vermeil at www.lilyblanche.com. We will look at adapting the earring to make a drop style next. We hope you like them.