Privacy Policy

Our Privacy Policy

Lily Blanche is committed to ensuring that your privacy is protected. We treat our customers' privacy with the same respect as we treat our own. This privacy policy explains how we process customer information and the procedures that we have in place to safeguard your privacy. This privacy policy applies to any online and mobile website and digital service of Wow (Scotland) Ltd trading as Lily Blanche.

It also describes your data protection rights, including a right to object to some of the processing which Lily Blanche carries out such as direct marketing. More information about your rights, and how to exercise them, is set out in the “What rights do I have?” section. You can also learn about cookies and similar technology in this notice.

The Information We Collect And How We Use It

Information You Give Us: When you register to use our website, we need to know your name, postal address and email address. To process an order we may also need your credit card number and expiry date, plus any security details that the credit card processor may require. This process takes place in a secure environment where your details cannot be accessed in their entirety by any individual. At no point in the payment process do we see your credit card details nor do we hold any credit card details. We use Braintree– the leading secure payment service provider – to process your payments and any refunds.

We gather this information to allow us to process your orders, register your account and contact you with information regarding your account. We may use aggregate information and statistics for the purposes of monitoring website usage in order to help us develop the website and our services. These statistics do not include information that can be used to identify you as an individual. From time to time, we may provide some information to external agencies – such as our website developer – for research and analysis purposes. No personal information regarding your account is passed to these agencies. When you register your account you can choose to opt out of receiving marketing email communication from Lily Blanche. If you are receiving emails from Lily Blanche and would like them to stop, you can do so via the “unsubscribe” link on any non-transactional email or deselect them in the preference section on the My Account page or send an email to with ‘unsubscribe’ in the subject line.

If you choose our photo insertion service, we request that you upload or email the photographs needed for your locket. We will hold the images until we know you are happy with your locket or for a period of six months max. We delete all customer photographs on a regular basis unless you have shared them to our Facebook, Instagram or Twitter page and given us permission to share them or enter them into our competition.

Where we process personal data for to allow us to fulfil a contract or to fulfil an order you have placed with us or to allow you to set up an account on our website or enter a competition or giveaway. We use data to send information on any changes to our policies or to communicate with you about your account or deal with any communications or complaints.

We process personal data to allow us to personalise our products and services as requested by you. Please note that in certain circumstances we may be relying on our legitimate interests to send you marketing communications. You can opt out of receiving marketing material at any time using the methods outlined above.

We may use your personal data to help us monitor, improve and protect our products, content, services and websites, both online and offline or to prevent, investigate and/or report fraud, misrepresentation, security incidents or crime, in accordance with applicable law. We may use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation)

We also use it for marketing purposes or with your consent, to send you marketing texts or emails or information via post. We process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We may also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future. Where we process personal data in connection with performing a contract or for a competition, we keep the data for 6 years. You have the right to ask us for a copy of your personal data; to correct, delete or restrict processing of your personal data; and to obtain the personal data you provide to us. Please write to us at: Wow (Scotland) Ltd, 25 Clarendon Place, Stirling FK82QW.

The data controller for your information is Wow (Scotland) Ltd, the parent company of Lily Blanche with which you have a relationship, or which manages the website you have visited.

Our Services do not target and are not intended to attract children under the age of 16. We do not knowingly solicit personal data from children under the age of 16 or send them requests for personal information. You must be aged 18 or over to use this website.

Information We Collect Automatically: The following information may be collected about you when you interact with us and use our website. Information relating to the browser, device or operating system you use to access our services. This allows us to ensure that our website and services are working across all devices. Your IP address, the website you came from, information on actions taken on our services, including but not limited to pages viewed, date and times of visits, time spent on each page, products viewed, clicked on, added to your basket and purchased.

Information We Receive From Third Parties: Third party websites and platforms such as social media sites may provide data about you and the way you interact with our content on these sites. These include but are not limited to: content you have viewed or interacted with, adverts you have interacted with, your IP address and GPS, publicly available information and non-personal information such as demographic information. Please see the privacy policies of any sites or platforms on which you engage or interact with our content for more information.

Our Use Of Cookies and Other Information Gathering Technologies

Our site uses cookies to keep track of how often you visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests. (A cookie is a piece of information that is stored on your computer’s hard drive by your web browser which tracks your movements within websites.) If you choose not to receive cookies, you may still use most of the features on our website, including the ability to purchase items. Lily Blanche is Registered for Data Protection. Your Data is safeguarded in accordance with the Data Protection Act.

Lily Blanche web technology is hosted on a secure server using SSL technology (secure sockets layer) to ensure that all credit or debit card transactions are completely secure. Every time we receive an order, we use fraud checking systems as well as authentication processes before we fulfil it. When you use our website, the secure server will encrypt all of the personal information you send us, including credit or debit card number, name and address. Encryption turns the information you enter into complex code, which is then securely transmitted. We take all reasonable measures to keep your personal information, order and payment details secure. However, we cannot be held liable if an event beyond our control results in loss to you.

We accept payment online by Visa, MasterCard, American Express and PayPal. We accept ApplePay and GooglePay. In addition, you can also pay for all or part of your order using Klarna. Lily Blanche is not a lender and acts only as an introducer. The credit product is provided by Klarna Bank AB (publ). Klarna’s Pay in 3 instalments credit agreements are not regulated by the FCA. Use of these and any missed payments may affect your ability to obtain credit from Klarna and other lenders. 18+, UK residents only. Subject to status. T&Cs apply. Please see Klarna’s full list of T&Cs: 

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies help: make our website work as you would expect; save you having to login every time you visit the site; remember your settings during and between visits; improve the speed/security of the site; allow you to share pages with social networks; personalise our site to you, to help you get what you need faster; continuously improve our website for you; make our marketing more efficient.

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that this is acceptable to you. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect. We use cookies to make our website work including making our shopping basket and checkout work; determining if you are logged in or not; remembering your search settings; showing you which pages you have recently visited; tailoring content to your needs; remembering your preferences such as layout and geographical preferences. There is no way to prevent these cookies being set other than to not use our site.

Third Party Functions

Our site, like most websites, includes functionality provided by third parties.
Our site includes the following which use cookies:
Google - Privacy Policy
Trustpilot - Privacy Policy
Hotjar - Privacy Policy

Klaviyo  Privacy Policy

Awin      Privacy Policy

Microsoft Privacy Policy


Disabling these cookies will likely break the functions offered by these third parties.

Disabling these cookies will likely break the functions offered by these third parties.

So you can easily "Like" or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
Facebook - Privacy Policy
Twitter - Privacy Policy
Pinterest - Privacy Policy

TikTok - Privacy Policy

YouTube - Privacy Policy

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Anonymous Visitor Statistics Counter

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called "analytics" programs also tell us if, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use:
Google Analytics - Privacy Policy

Advertising Cookies

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.

You can learn more about online advertising at You can opt-out of almost all advertising cookies at although we would prefer that you didn't as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won't see adverts, just simply that they won't be tailored to you any longer.

We use: Google Adwords - Privacy Policy Facebook Advertising Privacy Policy You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves, pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so-called "remarketing cookie" during your visit. We use these adverts to offer special offers etc to encourage you to come back to our site. Don't worry we are unable to proactively reach out to you as the whole process is entirely anonymised. You can opt out of these cookies at any time as explained above.

We use: Google Adwords, Privacy Policy
Facebook Advertising Privacy Policy

TikTok Advertising Privacy Policy

Pinterest Advertising Privacy Policy

TikTok - Privacy Policy

YouTube - Privacy Policy


You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however, will likely limit the functionality of ours and a large proportion of the world's websites as cookies are a standard part of most modern websites.

What Rights Do I Have?

You have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent.

You can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make.

Withdrawing Consent To Direct Marketing

Wherever we rely on your consent to send you marketing communications (for instance, where you have signed up to our newsletter, or have provided us with your consent to receive marketing communications at the point of checkout or when setting up an account), you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests (for instance, where you are already a customer).

You can always unsubscribe from receiving our marketing emails by clicking on the unsubscribe link at the bottom of our emails, or by contacting us using the details set out below. You can also update your marketing preferences in your customer account on at any time.  Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.   

You also have an absolute right to opt-out of all data processing that we carry out for marketing purposes (this includes receiving marketing emails, and profiling whereby we tailor the content, adverts and marketing communications that you receive about our products and services), at any time, by contacting or by writing to Customer Care, Lily Blanche 25 Clarendon Place Stirling FK82QW.

Security Measures

We have put in place physical, electronic, and managerial procedures designed to help prevent unauthorised access, to maintain data security, and to use correctly the personal data we collect online. These safeguards vary based on the sensitivity of the personal data that we collect and store. Although we take appropriate measures to safeguard against unauthorised disclosures of personal data, we cannot assure you that your personal data will never be disclosed, altered or destroyed in a manner that is inconsistent with this privacy notice.

Sale of Business

If this business is sold or integrated with another business, your details may be disclosed to our advisors and any prospective purchasers and their advisors and will be passed on to the new owners of the business.

Your Details

You warrant that the personal information which you are required to provide when you register with us is true, accurate, current and complete in all respects. If any of the information that you have provided to Lily Blanche changes please update your details on the ‘My Account’ page. You agree not to impersonate any other person or entity or to use a false name or a name that you are not authorised to use.

Your Consent

By visiting the Lily Blanche website, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions. If we change our privacy policy we will post the changes on this page. Because of the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers. If you would like to contact us with any queries or comments, please write to us at: Lily Blanche, 25 Clarendon Place, Stirling FK82QW