Paying It Forward - Lily Blanche Reviews
They say that one good deed deserves another and while I've always been a bit suspect of the concept of karma - bad things happen to good people too - I do like the idea of spreading a little bit of love or joy. I believe small acts can, cumulatively, make a big difference.
Recently we've started working with the review company Trustpilot. Trustpilot sends out an email on our behalf to every Lily Blanche online customer asking them to review their experience with us. I was quite nervous about this but I've been really touched and bouyed up by the lovely messages our customers have left. You can read them here
Reviews are really important to our business and help other customers make decisions but I always feel slightly awkward asking for them. We all lead busy lives and we are all bombarded by companies asking us to reveiw things. So I've been thinking about how we can say thank you to those who take the trouble without influencing what they write or think about us. And I think I might have come up with an idea...
If you followed us last year, you will know that our charity of the year last year was Social Bite. This is an amazing organisation established by Josh Littlejohn and Alice Thompson which helps to feed - and more importantly - employ some of the most marginalised people in society - those who are homeless.
I have been privileged to spend time with Josh and have got to know a little bit of the work he and Alice are doing and it is incredibly impressive. Not only does Social Bite allow customers in their cafes to "pay forward" a coffee or a sandwich for a homeless person, it employs 20% of its staff from the homeless community. This often means giving people who have been written off not just a second chance but a third or fourth chance.
Social Bite's latest venture is to build a village in Granton, Edinburgh to house people who have lost their homes. We want to keep supporting this cause so we've decided to give a minimum of 10p to Social Bite for every Trustpilot Review we receive, irrespective of the rating. It's our way of paying forward the kindness of our reviewers.
We will, of course, keep supporting Social Bite in other ways too. This is a bit of an experiment and I hope our customers approve. It fits with the ethos of what we are trying to do here at Lily Blanche, which is to do business in a caring and responsible way. Leave a comment below or on our Facebook page and let us know what you think.