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The gemstone most often associated with royalty, Purple Amethyst symbolises friendship, love and compassion. Our genuine Amethyst Jewellery is a bestselling collection because of the size and quality of our ethically sourced Purple Amethyst stones. A favourite gemstone in ancient times, when it was considered one of the most powerful gemstones, Amethyst Jewellery is associated with banishing negative energy, encouraging calmness and helping sleep. Choose from our collection of Purple Amethyst Necklaces, lockets, bracelets, earrings and rings.